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It has been long recognized by the government of the United States that the cultural industries of music, film, television, theater and literature, are key economic drivers that also make important social contributions..

 

New York City has one of the world’s liveliest performing arts “scenes” in the world due to the high concentrations of musicians, music business establishments, associations, venues and festivals and all the other factors that contribute to the development of a music scene.

 

Places with flourishing music scenes have underlying economic and cultural systems that are open to new ideas, as well as, musicians and artists, to mobilize the resources they need to realize their dreams and visions.

 

New York provides a music experience across a range of venues and festivals, celebrating a wide variety of musical expressions, styles and ethno-cultural traditions. Permanent venues play host to world-class performers every day of the week, year-round. New York’s large multi-cultural community has created tremendous opportunities for cultural and economic events to take place yearly. By welcoming people from all cultures, New York has fostered an environment where ethnicities mingle, and as a result, many of the cultural festivals in the city are based on these differences, contributing to a rich musical heritage.

 

Today, more and more people are building a lifestyle around their creative experiences, and as creativity plays a larger role in our day-to-day lives, these experiences become more valued. Thus, the economic benefits of the arts extend beyond the traditional economic factors. The ability to maintain creativity and innovation requires access to a vibrant cultural environment. People cannot create when they work and live in a culturally-sterile environment. Communities that offer a wide variety of cultural amenities are more likely to attract quality workers. Businesses, too, are starting to recognize the value of an investment in the arts, and more specifically in music.

 

Ongoing research into the link between music and economic success also demonstrates that music education is an important contributing factor to national and individual economic success. One music Research Cooperative noted that "Every person in society participates in music-making or consumerism of music to a significant degree, and music education holds a pivotal position in ensuring the future creation of new artists, genres, and informed responders. While healthy music programs are essential to the continuation of a dynamic and vital society, music education serves to educate and support creators of, performers and responders to music. In addition to its importance in societal health and well-being, the arts industry represents a significant component of the American economy and the role that music education plays in maintaining the arts is vital."

 

Liberata Music studio is located in New York City with access to numerous public schools, high schools and institutions of higher education. By being situated amidst people of varying ages and diverse demographic indicators, the studio is able to easily present its services to a community that is naturally predisposed to learning and growing in a healthy social environment. Due to COVID-19, we have gone virtual and will continue to operate this way until the pandemic ceases to be an issue. Operating virtually does have it's advantages, since it opens up  connectivity from coast-to-coast in the USA, as well as, providing access to the international community.

 

We deal with students of all ages and skill levels. However, a key underlying factor that parents of developing youth, as well as, actual students of various ages always seek is reliable quality knowledge and instruction that can be optimally provided. This means that people are ready, willing, and inherently inclined to seeking what will provide deeper value and enhanced experience overall.

 

Scientific studies have proven that music studies increase a student’s IQ, stimulate academic performance, increase brain functioning and improve social and behavioral characteristics. Raising public awareness of this issue, as well as, providing a means to counter these circumstances, will continue to have a positive effect on the overall situation.

 

This is why quality-based music education is at a premium. In order to gain more market exposure, the school’s administration will, in addition to a web site, conduct optimal advertising through a variety of electronic and published media designed at providing essential information to the public about the performing arts services the studio will be providing to the community, as the need arises.

New York is home to a number of educational institutions and music instruction providers specializing in the performing arts. Each have their own set of advantages and disadvantages. They can be subdivided into the following categories:

 

1. Formal Accredited Music Institutions;

2. Private Music Institutions;

3. Private Music Instructors.

 

The following general observations provide a brief rudimentary assessment that can be applied to many of the institutions and instruction providers studied. However, they are highly-generalized trends which do not provide an in-depth analysis of each and every institution’s individual strengths and weaknesses, since the scope of this overview is not to provide an in-depth study of each, but merely introduce thought-provoking considerations.

Formal Accredited Music Institutions

 

The obvious advantages of formal educational organizations is that they are well-known, utilize a curriculum that adheres to industry standards and provide bench-mark accreditation to their graduates. However, a highly-individualized approach to each and every incumbent does not always fall into their regular mandates, education curricula can be lengthy and relatively costly, and they do not provide an eclectic approach of varying methodologies from other world centers of performing arts education.

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Liberata's Music Studio is run by a director who has immense and rigorous formal education, skill, and experience.

 

Private Music Institutions:

 

The advantages of private institutions is that their approach to instruction is more individualized on average and their curriculum is less standardized and shorter. However, their accreditation systems are not as widely accepted and the schools are not as well-recognized. Also, due to the fact that their curriculum is not rigorously regulated, the quality of education tends to be lower while costs vary greatly.

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Liberata's management understands from personal experience the high quality standards and regimen that Universities and premier educational institutions impose on their incumbents. This helps, if and when needed by students, to help prepare Liberata's client-base to prepare for further academic studies.

 

Private Music Instructors

 

Private music instructors tend to provide the most individualized approach to students since each session and curriculum can be customized to the student’s needs and aspirations. This is a very strong plus and excellent instructors can charge a premium for their instruction. However, not all private instructors have superior quality education and instruction since there is little control over the curriculum, often far from bench-mark standards, that they adhere to. Additionally, there is seldom a system of recognized accreditation.

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Liberata matches students' goals and requirements with a serious approach and a generous application of eclectic music methodologies.

 

Liberata Music Studio

 

Liberata Music Studio's approach is to provide the best of each category. The proprietary Liberata system involves an individual-specific one-on-one development of each student’s needs, aspirations and capabilities while instilling a strong sense of ethics and dedication needed for the drive to success. This ensures an optimum usage of time and corresponds to the customized needs of superior talent development in the quest for self-actualization.

 

Liberata streamlines standardized curriculum into the shortest possible span of time while utilizing eclectic music methodologies from recognized world centers of music. Its “cross-boundary” application of various effective “schools of music thought” gives more knowledge, more value, and a wider scope of expertise than you would get from a more rigid and formally-standardized curriculum. And it does so in as informal of an environment as possible. Furthermore, each student can be prepared for exams to any accredited music institution of higher learning, depending on the student’s preference. Just let us know what you need and we'll be happy to assist you. Finally, all is provided while being extremely affordable.

The Studio's operations emphasize the core concepts of superior quality and streamlined efficiency. A prudent and pragmatic usage of all resources is central to the mandate and vision pursued.

 

The operational infrastructure follows a bare-bones “skeleton” approach to staffing where central governance is distinctly sub-divided into the realms of administration and faculty directorship. Presently, we have discontinued our past mode of operations and are re-inventing new approaches within the COVID environment.

 

The Studio's administration focuses solely on matters pertaining to:

1. Day-to-day administration;

2. Facility management;

3. Financial oversight;

4. Advertising & marketing.

 

The faculty’s director focuses solely on matters pertaining to:

1. Curriculum development;

2. Faculty retention & management;

3. Student & talent development;

4. Special event organization.

 

Success in any business endeavor relies in part on effective and efficient organization. Selecting the proper personnel is key in an environment where there is constant contact with the public. Competence, experience, vision, and strong core ethics are just some of the requirements for staffing the school correctly. The key positions are currently filled with people who have a long positive track record in each of their respective areas of competency.

 

The income and expense structure is based on industry standards and requirements with the added difference of constantly striving to provide more value for each dollar invested. Best policies and procedures mandated by government and industry standards are important to us. Legal and financial/accounting advisors will conduct periodic reviews of operations, policies and procedures to ensure ethical norms are being followed at all times.

The quality of a company’s management team is one of the best predictors of success. In pursuing such an endeavor as a music studio, it is absolutely vital that the senior staff have the qualities needed to make the business a success.

 

The Music and Faculty Director, who is providing the central drive for the studio and its unique approach to music education and instruction, is be in charge of curriculum development, faculty retention and management, student and talent development, and special event organization.

 

The present Music and Faculty Director is extremely well-suited for this position due to her tremendous talent as a vocalist, piano player and composer from the age of 5. Having been raised in Europe and steeped in the rich musical heritage of old world excellence in the realm of the performing arts, she has been raised according to extremely demanding standards of excellence from an early age. Striving to be the best was a prerequisite for anyone who desired to study and excel in the educational institutions in which she studied in. This rigorous system has produced contemporary European stars.

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The Business Manager comes from a career in business management with involvement in financial budgeting, asset management and strategic business development in North America (predominantly in the USA). 

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